First, we need to understand: who is Gen Z, and why does it matter whether they prefer to interact or just consume?
When we talk about Gen Z, we mean those born roughly between 1997 and 2012.
This generation grew up with smartphones, social media, and the internet so they’re used to constant interaction, fast information, and instant responses.
Gen Z is now one of the most powerful online consumer groups. They influence market trends not just as direct buyers, but also as decision-makers within their families.
Naturally, Gen Z leans toward interaction. Why?
Because they want to be part of the story, not just watch it.
They want to share their opinions and feel like they have an impact.
For example:
Instead of just promoting a product, ask them: "Which color would you choose for this design?
Make them feel included.
And don’t forget Gen Z gets bored fast.
Studies show their attention span for content is under 8 seconds!
So your content has to grab them quickly, make them react, laugh, or decide fast.
Fun + Shareable = Interactive experiences
Interactive content like filters, quizzes, and challenges encourages them to share with friends, boosting your reach.
A study by BW Marketing World showed that 77% of Gen Z prefer ads that involve visual interaction or Augmented Reality (AR).
They’re also one of the most authenticity-driven generations.
They don’t trust brands easily and prefer content that feels real even if it’s simple.
User-generated content (UGC) like genuine reviews or spontaneous videos performs best with them.
Nike
Launched interactive TikTok campaigns where users share clips of their workouts or daily challenges.
Netflix
Creates quizzes on Instagram like “Which character are you? fun and highly engaging.
Red Bull
Shares real, raw adventure videos and features content from fans and followers.
If you want to win Gen Z, think like them.
They don’t want to just watch they want to engage, decide, and leave their mark.
The more interactive, simple, and authentic your content is, the closer you’ll be to winning them over.
It’s not just about what you say it’s about how you get them to say it with you.
In the content world, the winners aren’t the loudest…
They’re the ones who make their audience part of the story.
Want help creating content that speaks Gen Z’s language?
At Maznexa, we know exactly what grabs their attention and we turn it into real engagement.