Is Every Trend Worth Chasing?

 In a world where content moves faster than time, trends have become magnets for attention.
But the real question is: does every trend deserve to be followed? And does jumping on a trend always guarantee a positive result?

At Maz Nexa’s blog, we’ll dive into this topic, share examples from global brands, and explain how to leverage trends smartly so they enhance your digital identity instead of diluting it.

What is a trend?
A trend is simply something that suddenly goes viral everyone’s talking about it or copying it within a short time.
It could be:

• A TikTok challenge
  
  
• A meme on Twitter
  
  
• A viral audio or filter on Reels
  
  
• Or even a global event that everyone connects their content to
  
  

When is a trend useful for you?
If it serves your message.
A trend is not the goal it's a tool.
The smart move is to use it to deliver your message in a modern way.

Example:
When the “Red Flag 🚩” trend took off, Netflix used it in a fun, clever way that aligned perfectly with their entertainment driven identity.

Our vision at Maz Nexa:
Every trend we engage with must serve a purpose not distract from the brand’s core message.

• If the trend fits your audience:
  Not everything that makes teens laugh will work for people in their 30s. You have to understand your audience before jumping in.
  
  

Example:
Duolingo used their owl mascot playfully on TikTok to connect with their younger audience.
On the other hand, LinkedIn avoids random trends to maintain its professional tone.

• If you can add your own touch:
  The best trend content is the one you remix to fit your style. Not just a copy paste.
  
  

Example:
Ryanair used TikTok trends in a witty, travel related way that reshaped the image of airline brands.

When NOT to chase trends:

• If it doesn’t fit you:
  When a trend is out of character for your brand, it’ll feel forced and that can hurt your credibility.
  
  

Bad example:
Pepsi tried jumping on social justice themes with an ad featuring Kendall Jenner, but it backfired. People found it tone deaf and superficial.

• If the trend is too short lived:
  Some trends die within hours. If you’re late, it looks like you’re out of touch which can do more harm than good.
  
  
• If the trend is sensitive:
  Topics like religion, politics, or disasters are not trend material. A small misstep can create massive backlash and damage the brand.
  
  

How do we handle trends at Maz Nexa?
We never jump on a trend just for the sake of it. We follow a thoughtful process:

• Does it align with the client’s message?
  
  
• Is it suitable for the brand’s identity?
  
  
• Can we add creativity and make it our own?
  
  
• Is it worth the time and effort?
  
  

If the answer is yes = we do it and make it stand out.
If no = we create original content that’s stronger than any trend.

In short:
Trends are tools, not goals.
You don’t have to chase every trend.
What matters most is building your unique identity. And if you use a trend—make sure it works for you, not against you.

Follow Maz Nexa’s blog to learn how to balance identity and trends and turn content into value instead of getting lost in it.