English
2,17M+
clicks

and ad engagements

15K
visits

to the campaign landing pages.

254
qualified leads

converted into actual sales opportunities.

42$
Average

cost per qualified lead

About the Project

Audi is a premium German automotive brand founded in 1909. It is part of the Volkswagen Group and currently operates in more than 100 countries worldwide. Audi is renowned for its leadership in intelligent driving technologies, modern design, and precision engineering that combines performance with luxury.

The project focused on generating qualified leads from the UAE market through targeted digital advertising and encouraging potential customers to book test drives through a seamless, user-friendly digital journey. The campaign delivered measurable results, generating more than two million clicks and engagements and 254 qualified leads in just two months.

Objectives

  • user (6) 1  Increase demand and sales for the Audi Q3, Q5, and Q7 models in the UAE market following a decline in sales. 
  • settings (3) 1  Generate qualified leads from UAE residents who are interested in purchasing new vehicles. 
  • idea (7) 1  Encourage potential customers to book test drives and convert them into actual sales opportunities. 
  • up-arrow 1  Strengthen Audi’s digital presence through targeted performance campaigns across key digital platforms, including Google, YouTube, Instagram, and Snapchat. 

Challenges

  • Audi experienced a decline in demand for new vehicles in the UAE market, driven by growing customer interest in pre-owned cars.
  • The brand had not previously relied on digital campaigns, as its marketing efforts were mainly focused on traditional methods that were no longer delivering the desired impact.
  • There was a need to develop a modern marketing approach that connected digital advertising with the internal sales system, while also increasing awareness within the Audi team of the importance of digital marketing and its role in generating qualified leads.

Solutions

  • Developed an integrated digital marketing campaign based on a performance marketing approach to generate qualified leads and increase test-drive bookings.
  • Implemented tailored retargeting campaigns to strengthen demand and encourage potential customers to complete the booking and enquiry process.
  • Customized advertising messages according to each customer’s stage in the purchasing journey, ensuring greater relevance and improving conversion rates.

Scope of Work

The scope of work included launching an integrated digital marketing campaign for Audi in the UAE, aimed at increasing sales of the Q3, Q5, and Q7 models through a highly targeted performance marketing strategy focused on customers with strong purchase intent.

The project focused on optimizing the digital customer journey from the initial advertisement through to test-drive booking, integrating campaign data with the CRM system, and executing multi-channel campaigns supported by in-depth analytics to measure performance, optimize results, and improve conversion rates.

  • Brand Strategy
  • Stakeholder Messaging
  • Media Relations
  • CRM

النتائج

  • تعزيز الصورة الذهنية للعلامة التجارية في أبرز الأسواق العالمية المستهدفة.
  • تحقيق حضور إعلامي في أبرز منصات ومطبوعات قطاع الخدمات اللوجستية والنقل عبر عدة مناطق حول العالم.
  • رفع مستوى تفاعل أصحاب المصلحة من خلال رسائل موجهة ومشاركات فعالة في الفعاليات المتخصصة.
  • تعزيز الحضور الرقمي عبر توحيد الرسائل في مختلف المنصات الرقمية والإعلامية.
  • زيادة الثقة بالعلامة التجارية وتعزيز تذكرها لدى عملاء قطاع الأعمال (B2B) والعملاء الأفراد (B2C).

Our work in this project