Marketing & Performance Marketing

About Performance Marketing Service 02

We measure, analyze, and launch campaigns that drive you to top results.

We provide you with a well-designed marketing strategy built on clear, structured stages to ensure your brand reaches the right audience and achieves measurable results.
We start by raising brand awareness through precise targeting and wide-reach campaigns, then move on to attracting potential customers with tailored conversion ads, and finally, we re-target interested audiences to motivate them to take action.

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Real-Time Dashboard Setup

Creating interactive performance dashboards using Looker Studio that connect multiple data sources such as Google Analytics and Google Ads.
Lead Generation

Attracting customers through conversion ads or in-platform lead forms.
Continuous Performance Optimization

Instantly adjusting strategies based on real-time data to achieve tangible results quickly.
Flexibility Across Channels and Platforms

The ability to run campaigns across multiple platforms such as Google, Meta, TikTok, LinkedIn, and more customizing messages and content to suit each platform’s nature for optimal performance.
Seamless Integration with Your Other Marketing Activities

Advertising campaigns don’t operate in isolation — they seamlessly integrate with your overall marketing strategy, whether it’s SEO, content marketing, or email marketing, to ensure a unified and cohesive experience.
Staying Up-to-Date with New Platforms and Updates

Strategies are continuously updated to keep up with new advertising algorithms, platform policies, and market trends ensuring sustainable performance and protecting campaigns from sudden changes.

Campaign & Performance Marketing Services

01 Search Engine Advertising

This includes Google Ads and Bing Ads campaigns. They rely on targeting users through the keywords they search for, displaying ads at the top of search results. The goal is to attract qualified traffic and drive immediate conversions, such as form submissions or product purchases.

02 Paid Social Media Advertising

03 Display Advertising

04 Retargeting / Remarketing Ads

05 Sponsored Email Marketing

06 Conversion Campaigns

Our Campaign & Performance Marketing Process

Step 01

Defining Objectives and Target Audience

Setting clear and measurable goals such as increasing sales, generating leads, raising brand awareness, or boosting engagement.

Accurately analyzing the market and audience by studying interests, purchasing behavior, geographic location, and age groups to identify the most effective target segments.

Aligning ad messaging with audience needs by crafting tailored offers and content that match the motivations and interests of each target segment, increasing response rates.

Step 02

Creative Advertising

Designing engaging ad creatives by developing visuals, videos, and compelling messages that reflect the brand’s identity and capture attention within seconds.

Developing creative concepts aligned with campaign objectives, focusing on added value and motivating the audience to engage or take the desired action.

Adapting creatives based on the platform and audience by adjusting the visual style and ad tone to match the characteristics of each channel and target segment, ensuring maximum performance.

Step 03

Ad Launch

Preparing the campaign’s technical setup by configuring ad accounts, setting up conversion tracking, and integrating analytics tools to ensure data accuracy from day one.

Testing all elements before launch to ensure ads display correctly, links work properly, and targeting and budgets are accurately set.

Launching the campaign gradually and strategically by starting on a limited scale to monitor early performance and make necessary adjustments before scaling up.

Step 04

Monitoring & Optimization

Continuously monitoring performance by tracking campaign results daily through dashboards to quickly identify strengths and weaknesses.

Analyzing data and making instant decisions by using performance indicators to identify the best-performing ads or segments and reallocating the budget accordingly.

Implementing continuous optimizations by adjusting targeting, headlines, creatives, or offers based on actual results to ensure maximum return on investment.