After enjoying the festivities, songs, and celebrations of Saudi National Day, it’s time to look at the occasion from another angle—the economic and marketing perspective.
Why does National Day boost sales?
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Collective excitement: Consumers eagerly await National Day deals, often holding off purchases all month to shop during this period.
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Emotional value: Customers feel more connected to brands that reflect national pride and offer an authentic local experience.
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Digital momentum: With the rise of social platforms, any campaign tied to National Day spreads faster and engages more people—studies show that 85% of this interaction is emotionally driven.
Academic insights add another layer
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A study published on arXiv highlighted that government regulations and infrastructure support are major drivers of Saudi Arabia’s e-commerce growth, especially during peak seasons like National Day.
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Another study emphasized the role of regulatory trust, where consumers feel safe knowing that strict monitoring and laws are in place—this boosts purchase confidence during national campaigns.
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Most importantly, research titled Wheel of B2C E-commerce Development in Saudi Arabia explained how the interaction between businesses, regulations, and institutional support creates an ideal environment for growth. National Day is a living example of this synergy.
Official statistics reveal the impact
Saudi National Day has become an economic powerhouse:
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The Ministry of Commerce issued more than 4,200 licenses for promotions and discounts specifically for the holiday—covering both online and offline stores.
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Over 6,300 field inspections were carried out to ensure compliance with regulations.
➡️ These numbers show how the government views National Day as an economic platform, directly monitored to secure consumer trust.
How brands invest in National Day
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E-commerce stores: Massive discounts tied to installment services like Tabby and Tamara.
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Restaurants & cafés: Events celebrating Saudi culture and heritage.
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Retail sector: Limited-edition National Day–themed products driving impulse purchases.
Example: Jarir Bookstore – “Our Pride is in Our Nature”
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Launched major discounts of up to 50% on electronics and smartphones.
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Offered an extra 20% off computers and accessories using code “KSA” both in-store and online.
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Introduced trade-in discounts for upgrading old devices.
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Distributed a special National Day catalog across 57 branches nationwide.
📌 Jarir effectively combined traditional advertising with digital promotions during National Day.
What sets successful brands apart?
It’s not just about offering discounts. What really matters is:
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Connecting your commercial message to the spirit of National Day.
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Delivering added value that builds customer loyalty and boosts sales simultaneously.
Maznexa’s Takeaway
National Day is not just about seasonal offers—it’s a strategically managed and officially monitored economic season. Backed by government support and academic research, it proves that Saudi consumers engage with national campaigns through a mix of trust and identity.
✨ The brands that thrive are those that bring together:
Trust + Identity + Experience.
Is your business ready to seize the opportunity this upcoming National Day?
Get in touch with Maznexa and let our team craft creative campaigns that maximize sales and make your brand part of the nation’s joy.