While AI tools used to be just for data analysis or task automation — today, there’s a new obsession:
Personalized conversations and virtual characters people interact with daily.
They give them names, traits, and personalities.
So here’s the big question:
How can brands use this behavior as a smart marketing opportunity?
Why Are People Getting Attached to AI Characters?
• They mirror their personalities
• Listen without judgment
• Speak their language
• And become part of their daily routine
Simply put… AI is becoming the friend everyone wishes they had.
How Can Brands Enter This World?
1- Create AI Personas that Represent the Brand
Instead of acting as a formal entity, the brand creates a virtual character with a unique voice and identity.
For example:
• “Layan”: A beauty advisor for a cosmetics brand
• “Nawaf”: A digital car enthusiast persona
• “Khaled”: A virtual financial consultant
2- Design Tailored Conversational Experiences
AI-powered chats designed to truly understand the user, entertain, and deliver content + exclusive offers
Building deeper personal connections
3- Leverage Conversation Data
Use AI chat data to collect:
• Customer preferences
• Personal tastes
• Tone and language choices
And turn it into hyper-personalized campaigns.
The Benefits:
• Build long-term emotional loyalty
• Use chat conversations as campaign inspiration
• Launch ad campaigns based on actual, real-time interests
• Transform your brand from a “name” to a beloved digital personality
The world of AI is no longer just a tool… it’s now a space for virtual human connection.
And the smart brand is the one that knows how to place itself within this world — not as an annoying ad, but as a desirable, relatable personality.