Will Abdulmalek Conquer the World?

‏While AI tools used to be just for data analysis or task automation — today, there’s a new obsession:

‏Personalized conversations and virtual characters people interact with daily.

‏They give them names, traits, and personalities.

‏So here’s the big question:

‏How can brands use this behavior as a smart marketing opportunity?

‏Why Are People Getting Attached to AI Characters?

‏ • They mirror their personalities

‏ • Listen without judgment

‏ • Speak their language

‏ • And become part of their daily routine

‏Simply put… AI is becoming the friend everyone wishes they had.

‏How Can Brands Enter This World?

‏1- Create AI Personas that Represent the Brand

‏Instead of acting as a formal entity, the brand creates a virtual character with a unique voice and identity.

‏For example:

‏ • “Layan”: A beauty advisor for a cosmetics brand

‏ • “Nawaf”: A digital car enthusiast persona

‏ • “Khaled”: A virtual financial consultant

2- Design Tailored Conversational Experiences

‏AI-powered chats designed to truly understand the user, entertain, and deliver content + exclusive offers

‏Building deeper personal connections

‏3- Leverage Conversation Data

‏Use AI chat data to collect:

‏ • Customer preferences

‏ • Personal tastes

‏ • Tone and language choices

‏And turn it into hyper-personalized campaigns.

‏The Benefits:

‏ • Build long-term emotional loyalty

‏ • Use chat conversations as campaign inspiration

‏ • Launch ad campaigns based on actual, real-time interests

‏ • Transform your brand from a “name” to a beloved digital personality

‏The world of AI is no longer just a tool… it’s now a space for virtual human connection.

‏And the smart brand is the one that knows how to place itself within this world — not as an annoying ad, but as a desirable, relatable personality.