Specialized by STC

Sector Technology and Communications
Provided Services Website & App Development
Provided Services Search Engine Optimization (SEO)
Provided Services Social Media Management & Content Creation
Provided Services Creative DesCreative Design & Brand Visionign & Brand Vision

About the Project

Specialized by STC is the executive arm of the STC Group in the critical communications sector, valued at approximately 5 billion SAR, making it one of the leading national companies in specialized technology and communications solutions.
Maz Nexa's team was tasked with a complete redesign and development of the website, transforming it into an advanced digital platform that reflects STC's corporate identity and highlights Specialized's position as a market leader in Saudi Arabia.
The project focused on combining high technical performance, seamless user experience, and cohesive visual identity, while implementing the best practices in SEO optimization and integration with internal systems.

Objectives

Provide a modern and professional design that reflects the trust and innovation associated with the STC brand
Improve user experience (UX) through a clear and easy-to-use browsing journey
Enhance site performance in terms of speed and stability
Boost digital visibility through a customized SEO strategy for the local market
Support ease of content management and updates internally
Highlight Specialized's corporate identity in a cohesive manner aligned with STC's identity

Challenges

The need to rebuild the digital structure to align with STC's digital transformation goals
Designing over 150 pages with diverse content that maintains visual and logical flow
Unifying the visual identity in both dark and light versions to ensure an integrated experience for all users
Maintaining high technical performance despite the large amount of data and content
Balancing the institutional and commercial aspects to suit various governmental entities
Launching the website simultaneously with the introduction of new services within the Specialized ecosystem

Solutions

Adopting a UX/UI design approach based on analyzing user behavior and target audiences
Developing a flexible technical infrastructure that supports high performance and future scalability
Implementing two integrated designs (dark and light) to support customization options and enhance user experience
Creating interactive 3D elements that creatively highlight the company's technical identity
Improving titles, metadata, and content within a customized SEO strategy for the Kingdom
Placing calls-to-action (CTAs) in strategic locations to increase interaction and conversion
Implementing performance analysis tools to continuously monitor and improve site performance post-launch

Scope of Work

The project scope included comprehensive collaboration across five key areas: design, development, content, SEO, and performance optimization.
The work began with a thorough analysis of the user journey and information architecture, followed by the development of modern user interfaces aligned with STC's corporate identity.
Over 100 unique pages were designed, covering various informational sections and services, with continuous performance improvements.
Both the dark and light versions were implemented to offer a flexible experience for users, integrating customized content that supports the launch of new company services.
The final outcome was a sophisticated, responsive, and easy-to-use corporate website that reflects Specialized by STC's leadership in the critical communications sector in the Kingdom.

Social Media Management
Landing Page Creation
Content Production
Reporting & Analytics
Photoshoots & Direction

Specialized by STC

Specialized by STC

150+

Pages

5+

Services

2+

Two

50%

Improvement

About the Project

Objectives

Challenges

Solutions

Scope of Work

Our Work for This Project

Your Next Step Starts Here