About the Project
Giediya is one of Saudi Arabia’s leading companies in the fintech sector, offering electronic payment solutions, point-of-sale devices, and business management solutions for financial institutions and small-to-medium enterprises.
Founded in 2008 by Abdullah Faisal Al-Othman, Giediya believes that payment technologies and e-commerce should be simple, accessible, and available to everyone.
Currently operating in Saudi Arabia, the UAE, and Egypt, the company plans to expand to seven new countries within the next two years.
In 2021, as the company prepared to launch its operations in the UAE, a collaboration with NEXA was initiated to implement an integrated plan including digital advertising campaigns, performance, and creative content across social media platforms to enhance brand awareness and attract customers.
Objectives
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Attract potential clients from entrepreneurs and small-to-medium business owners.
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Enhance brand awareness in the UAE market.
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Build a strong digital presence for the Giediya brand on social media platforms
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Produce content that explains payment solutions in a simple and direct manner
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Support regional expansion plans through effective communication campaigns
Our Work for This Project
