English
2,945+
qualified leads generated to date.

1,500$
certification fee per doctor

1.2M+
projected annual revenue from certifications

11M$
expected market revenue based on two full treatment cases per certified doctor in the first

7,000$
minimum cost per treatment

About the Project

Invisalign offers an innovative orthodontic solution that replaces traditional metal braces with removable, transparent aligners. The brand sought to expand its market presence in the GCC region.
In 2018, Invisalign partnered with NEXA to launch a marketing campaign focused on raising brand awareness, generating qualified leads, and expanding market share.

A targeted B2B strategy was developed for dental and medical professionals, encouraging them to become certified Invisalign providers. The campaign included the creation of bilingual (Arabic & English) landing pages, along with social media and search engine campaigns inviting doctors to attend free introductory seminars.

Objectives

  • up-arrow 1 Increase regional brand awareness
  • settings (3) 1 Generate qualified leads within the dental sector
  • idea (7) 1 Encourage dentists to enroll in Invisalign certification programs
  •  

Challenges

  • Difficulty in attracting qualified attendees for monthly certification events across the GCC
  • Limited budget allocated for the campaign

Solutions

  • Launching lead-generation advertising campaigns across multiple digital platforms.
  • Conducting A/B testing to refine targeting based on demographics, interests, and lookalike audiences.
  • Developing integrated marketing funnels using bilingual landing pages and coordinated social media messaging.
  • Full management of social media accounts, including publishing, monitoring, and digital community engagement.

Scope of Work

  • Full social media management (publishing, engagement, community management).

  • Creation of quarterly landing pages.

  • Monthly advertising performance reports.

  • On-demand photoshoots when required.

  • Production of visual and written content (images, GIFs, videos).

  • Bilingual landing pages.
  • Paid advertising campaigns on Facebook, Instagram & Google
  • Performance reports & A/B optimization tests.
  • Photoshoots & visual media production for campaigns.
  • Social media account management & creative content development.

Our Work for This Project

WhatsApp Image 2025-11-04 at 21.23.55
WhatsApp Image 2025-11-04 at 21.23.55
WhatsApp Image 2025-11-04 at 21.23.55