5+
فروعنا

مكاتب محلية وعالمية

150+
شركاء نجاحنا

علامات تثق بنا

10+
انجازاتنا

جوائز وشهادات تميز عالمية

200+
موظفينا

فريق عالمي يضم 180 خبير دولي، يقودهم 50 مبدع من الرياض

About the Project

Maz Nexa focused on developing a fully integrated digital content plan that reflects the identity of Shell KSA while aligning with the local culture in Saudi Arabia.
The work revolved around building authentic communication with the audience through compelling visual designs, tailored messaging, and a well-planned monthly calendar that ensures the consistency and quality of Shell’s digital presence.

Objectives

  • up-arrow 1 Produce high-quality photography content to be used across digital and print channels
  • settings (3) 1 Support long-term marketing strategies with authentic content that reflects the brand’s professionalism and customer trust
  • idea (7) 1 Highlight Shell’s Saudi identity visually in a way that reflects the local environment and strengthens brand affinity

Challenges

  • Filming in real operational environments requiring strict adherence to safety procedures.
  • Balancing Shell’s global identity with localized visuals that resonate with the Saudi audience.
  • Working within tight timelines while maintaining high content production quality.

Solutions

  • Implementing a comprehensive on-site commercial photography plan covering key industrial and commercial locations within the Kingdom.
  • Utilizing advanced professional filming equipment and lighting techniques to create dynamic and realistic imagery.
  • Focusing on visual storytelling to communicate performance and quality with strong emotional impact.

Scope of Work

  • Conducting commercial on-site photography sessions across multiple locations in Saudi Arabia.

  • Shooting Shell products in real environments (workshops, stations, and industrial sites) to produce authentic and impactful content.

  • Producing short promotional videos highlighting automotive lubricants and showcasing detailed performance features.

  • On-site professional photography (not accessible via link due to restricted asset sharing).
  • Short promotional video showcasing product performance.

Our Work for This Project

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WhatsApp Image 2025-11-04 at 21.23.55
WhatsApp Image 2025-11-04 at 21.23.55
WhatsApp Image 2025-11-04 at 21.23.55
WhatsApp Image 2025-11-04 at 21.23.55
WhatsApp Image 2025-11-04 at 21.23.55