English
124M+
Organic Reach

Across global platforms

9,000+
Incident Reports

Generated for global advocacy use

3,700+
Journalists

Registered to the platform

200+
Media Mentions

Boosting visibility and credibility

About the Project

Deforestation contributes to nearly 20% of global greenhouse gas emissions, yet fewer than 1% of incidents receive media coverage. This lack of visibility limits public awareness, media reporting, and policy action.

Alwaleed Philanthropies sought a scalable solution to bridge this gap—one that could transform complex environmental data into accessible, actionable stories for journalists, activists, and decision-makers worldwide.

MAZ NEXA applied its Fresh Narrative approach by combining storytelling with emerging technology, developing ATLAI, the world's first AI-powered deforestation reporter—an automated platform that detects deforestation in real time, transforms data into campaign-ready content, and distributes it globally.

 

Objectives

  • user (6) 1 Bridge the visibility gap between deforestation incidents and media coverage
  • up-arrow 1 Transform complex environmental data into accessible, actionable stories

     
  • settings (3) 1 Reach journalists, activists, and decision-makers worldwide
  • view (5) 1 Ensure deforestation stories reach the right audiences, at the right time, and at scale

Challenges

  • Deforestation contributes to nearly 20% of global greenhouse gas emissions, yet fewer than 1% of incidents receive media coverage
  • Limited public awareness, media reporting, and policy action
  • The need for a scalable solution to bridge the visibility gap
  • Transforming complex environmental data into accessible, actionable stories
  • Reaching journalists, activists, and decision-makers worldwide

Solutions

  • A Fresh Narrative approach combining storytelling with emerging technology
  • ATLAI, the world's first AI-powered deforestation reporter—an automated platform detecting deforestation in real time
  • AI-driven satellite analysis transforming data into campaign-ready content
  • Automated content generation and multilingual distribution ensuring stories reach the right audiences, at the right time, and at scale

Scope of Work

 The scope of work covered the development of ATLAI, the world's first AI-powered deforestation reporter: an automated platform that detects deforestation in real time, transforms data into campaign-ready content, and distributes it globally—leveraging AI-driven satellite analysis, automated content generation, and multilingual distribution to ensure deforestation stories reached the right audiences, at the right time, and at scale. 
  • Fresh Narrative
  • AI Innovation
  • Automated Reporting
  • Satellite Analysis
  • Multilingual Distribution
  • Environmental Advocacy

Results

  • 124+ million organic reach across global platforms
  • 200+ media mentions boosting visibility and credibility
  • 9,000+ incident reports generated for global advocacy use
  • 3,700+ journalists registered to the platform
  • 40,000+ website visits reflecting high engagement and impact

Our Work for This Project