Amazon Saudi Arabia
Amazon Saudi Arabia
- Sector Food & Retail
- Provided Services Marketing Consulting & Strategy Development
- Provided Services Search Engine Optimization (SEO)
- Provided Services Social Media Management & Content Creation
- Provided Services Performance Advertising
5+
فروعنا
مكاتب محلية وعالمية
150+
شركاء نجاحنا
علامات تثق بنا
10+
انجازاتنا
جوائز وشهادات تميز عالمية
200+
موظفينا
فريق عالمي يضم 180 خبير دولي، يقودهم 50 مبدع من الرياض
About the Project
Maznexa developed a comprehensive digital strategy to strengthen Amazon Saudi Arabia’s online presence and enhance engagement with its local audience.
The work included market and consumer behavior analysis, growth opportunity identification, and optimization of Amazon Flex strategies. It also involved marketing workshops to align brand objectives with business goals, as well as a complete social media plan based on competitor research and precise audience targeting.
Objectives
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Design a fully integrated digital marketing strategy to support Amazon KSA’s growth.
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Conduct competitor analysis to identify strengths and potential opportunities.
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Improve search visibility and increase organic website traffic.
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Implement performance marketing strategies that increase clicks and revenue.
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Manage digital content across social media platforms to boost engagement and growth
Challenges
- Need for precise targeting to expand the Amazon Flex customer base.
- Low organic engagement with local audiences on social platforms.
- Intense competition in the Saudi e-commerce market.
- Difficulty in identifying suitable influencers for marketing campaigns.
Solutions
- Developing localized content tailored to Saudi audience interests.
- Leveraging data-driven insights to improve customer engagement and maximize results.
- Implementing SEO strategies including competitor analysis and keyword optimization.
- Launching innovative performance campaigns focused on increasing conversions.
- Partnering with selected influencers to strengthen brand awareness and expand reach.
Scope of Work
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Develop an integrated digital strategy to enhance online presence.
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Conduct competitor and audience research to identify growth opportunities.
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Design and execute effective digital marketing campaigns.
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Create localized digital content tailored to the Saudi market.
- Market research and user behavior analysis reports.
- Comprehensive digital marketing strategy.
- Performance reports and campaign analytics.
- Diverse digital content for social media platforms.
Our Work for This Project
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