English
5+
فروعنا

مكاتب محلية وعالمية

150+
شركاء نجاحنا

علامات تثق بنا

10+
انجازاتنا

جوائز وشهادات تميز عالمية

200+
موظفينا

فريق عالمي يضم 180 خبير دولي، يقودهم 50 مبدع من الرياض

About the Project

MAZ NEXA partnered with Belkin, one of the world’s leading brands specializing in technology accessories and smart solutions, to manage and enhance its digital presence in Saudi Arabia and Dubai.

The project focused on developing localized content tailored to the characteristics of each market and the needs of its target audience. It also supported new product launches and seasonal campaigns while strengthening brand awareness and increasing engagement across digital platforms.

Objectives

  • up-arrow 1  Strengthen Belkin’s brand awareness in Saudi Arabia and Dubai. 
  • settings (3) 1  Increase engagement across social media platforms. 
  • idea (7) 1  Support new product launches and seasonal campaigns. 
  • fingerprint (1) 1  Highlight product features in an engaging and easy-to-understand way. 
  • user (6) 1  Build a stronger relationship between the brand and its target audience. 

Challenges

  • Localizing content to suit the characteristics of each market.
  • Navigating the highly competitive technology sector.
  • Maintaining Belkin’s global brand identity while delivering locally relevant content.
  • Simplifying technical product features and transforming them into clear, engaging content for the audience.

Solutions

  • Developed a customized content strategy for each market.
  • Produced Arabic and English content aligned with the behavior and preferences of the target audience.
  • Connected products with everyday use cases and real consumer needs.
  • Executed seasonal campaigns aligned with local occasions and events.
  • Created content that balanced technical value with marketing appeal.

Scope of Work

 MAZ NEXA developed monthly content plans, managed social media accounts, and created content tailored to the target audience. The team also developed creative campaign concepts and marketing messages for seasonal campaigns and product launches, while coordinating and supervising photo and video production in line with Belkin’s global brand identity. In addition, the team managed audience engagement across different platforms and prepared regular performance reports to analyze results and support continuous improvement. 
  • Content Management
  • Creative Development
  • Production and Supervision
  • Community Management and Reporting
  • Arabic-language advertising videos.

Results

  • Strengthened Belkin’s digital presence and increased brand awareness across Saudi Arabia and Dubai.
  • Delivered localized content tailored to each market while maintaining the brand’s global identity.
  • Improved audience engagement across social media platforms.
  • Supported new product launches and seasonal campaigns through creative and engaging content.
  • Simplified technical product features and transformed them into clear, easy-to-understand messages.

Our Work for This Project

OKA07304
OKA07269
OKA07308