1.4B+
Global Reach

Across 55 countries

2,600+
Media Pickups

Including BBC, Forbes, and The Guardian

1
Fresh Narrative

Positioning Saudi Arabia as an NTN pioneer

100%
Consistent Messaging

Throughout the event

About the Project

The Communications, Space and Technology Commission (CST) sought to position Saudi Arabia as a global leader in Non-Terrestrial Networks (NTN) and next-generation connectivity.

The challenge was to elevate international visibility, engage top-tier global stakeholders, and clearly communicate the Kingdom's role in advancing sustainable, inclusive global connectivity—at scale and on a highly competitive global stage.

MAZ NEXA applied its Fresh Narrative approach to shape a global communications strategy that positioned Saudi Arabia as a pioneer in NTN innovation—developing targeted narratives aligned with Saudi Vision 2030, activating strong intern

 

Objectives

  • user (6) 1 Position Saudi Arabia as a global leader in Non-Terrestrial Networks (NTN) and next-generation connectivity
  • up-arrow 1 Elevate international visibility and engage top-tier global stakeholders

     
  • settings (3) 1 Clearly communicate the Kingdom's role in advancing sustainable, inclusive global connectivity
  • view (5) 1 Deliver consistent, impactful messaging at scale on a highly competitive global stage

Challenges

  • Positioning Saudi Arabia as a global leader in Non-Terrestrial Networks and next-generation connectivity
  • Elevating international visibility on a highly competitive global stage
  • Engaging top-tier global stakeholders
  • Clearly communicating the Kingdom's role in advancing sustainable, inclusive global connectivity
  • Achieving impact at scale

Solutions

  • A Fresh Narrative approach shaping a global communications strategy positioning Saudi Arabia as a pioneer in NTN innovation
  • Targeted narratives aligned with Saudi Vision 2030
  • Strong international media relations activated across markets
  • A tightly coordinated media program—securing high-profile interviews, managing global press engagement, and ensuring consistent, impactful messaging throughout the event

Scope of Work

 The scope of work covered the development and execution of a global communications strategy positioning Saudi Arabia as a pioneer in NTN innovation: developing targeted narratives aligned with Saudi Vision 2030, activating strong international media relations, and delivering a tightly coordinated media program—securing high-profile interviews, managing global press engagement, and ensuring consistent, impactful messaging throughout the event. 
  • Fresh Narrative
  • Global Communications
  • International Media Relations
  • Thought Leadership
  • Press Engagement
  • Strategic Positioning

Results

  • 1.4+ billion global media reach across 55 countries
  • 2,600+ media pickups including BBC, Forbes, and The Guardian
  • High-profile interviews with key spokespeople and global technology leaders
  • Elevated brand perception of Saudi Arabia as a global innovation hub in telecom and space
  • CST positioned as a strategic thought leader in global connectivity

Our Work for This Project