English
278+
Media Clippings

53+ in tier-1 national outlets

65M+
Media Reach

Across digital and print

1
National Launch

Under ministerial patronage

100%
Brand Built

From scratch to trusted authority

About the Project

As Saudi Arabia's newly established National Grains Supply Company, SABIL needed to launch with immediate credibility and clarity.

The challenge was to build a strong brand and communications narrative from scratch—one that could position SABIL as a trusted national authority, align with Saudi Vision 2030, and resonate with government stakeholders, industry partners, and the public.

MAZ NEXA partnered with SABIL from inception to shape its positioning and launch communications, developing a clear brand narrative and communications framework aligned with national food security priorities, ensuring consistent stakeholder messaging, and managing the official launch under ministerial patronage—with a proactive reputation and crisis-readiness approach embedded from day one.



Objectives

  • user (6) 1 Position SABIL as a trusted national authority in grain supply chain communications
  • up-arrow 1 Build a strong brand and communications narrative from scratch, aligned with Saudi Vision 2030

     
  • settings (3) 1 Resonate with government stakeholders, industry partners, and the public through consistent messaging
  • view (5) 1 Embed a proactive reputation and crisis-readiness approach to support long-term trust and authority

Challenges

  • Launching a newly established company with no existing brand presence
  • Building immediate credibility and clarity from scratch
  • Positioning SABIL as a trusted national authority
  • Aligning the brand with Saudi Vision 2030 and national food security priorities
  • Resonating with diverse audiences—government stakeholders, industry partners, and the public

Solutions

  • A clear brand narrative and communications framework built from inception
  • Communications aligned with national food security priorities
  • Consistent stakeholder messaging across audiences
  • An official launch managed under ministerial patronage
  • A proactive reputation and crisis-readiness approach embedded from day one

Scope of Work

The scope of work covered shaping SABIL's positioning and launch communications from inception: developing a clear brand narrative and communications framework aligned with national food security priorities, ensuring consistent stakeholder messaging, and managing the official launch under ministerial patronage—with a proactive reputation and crisis-readiness approach embedded to support long-term trust and authority.
  • Brand Strategy
  • Launch Communications
  • Stakeholder Messaging
  • Reputation Management
  • Crisis Readiness
  • Media Relations

Results

  • 278+ media clippings, with 53+ in tier-1 national outlets
  • 65+ million media reach across digital and print
  • High social engagement amplified by public figures and officials
  • Established market position as Saudi's trusted leader in grain supply chain communications

Our Work for This Project