About the Project
Operating in a highly competitive global logistics market, Saudia Cargo needed to elevate its international visibility while maintaining consistent messaging across diverse markets.
The challenge was to strengthen its global brand identity, engage multiple stakeholder groups—from partners and freight forwarders to end consumers—and ensure relevance across regions without diluting the brand's core values.
MAZ NEXA developed an integrated Human-to-Human communication strategy that unified Saudia Cargo's messaging globally while allowing for localized relevance, activating a clear brand narrative across an omnichannel approach
Objectives
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Strengthen Saudia Cargo's global brand identity and international visibility
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Unify messaging globally while allowing for localized relevance across diverse markets
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Engage multiple stakeholder groups—from partners and freight forwarders to end consumers—through targeted, consistent communications
Our Work for This Project
