English
2.17M+

campaign impressions

15K
clicks

and engagements across various digital platforms.

10K
visits

to the campaign landing pages.

153
qualified leads

generated during the campaign period.

About the Project

Škoda is a European automotive brand and part of the Volkswagen Group, known for its practical technology, high quality, and strong value within the mid-range vehicle segment.

The project aimed to increase brand awareness and highlight the model’s key advantages through a series of targeted digital campaigns across search engines and social media platforms. The goal was to encourage customers to book test drives and convert their interest into actual sales opportunities within a campaign period of just two months.

Objectives

  • user (6) 1  Increase awareness of the Škoda brand and the Kodiaq’s key features through targeted, high-quality digital content. 
  • settings (3) 1  Generate qualified leads who were ready to test-drive and purchase the vehicle. 
  • idea (7) 1  Encourage potential customers to book test drives and convert them into actual sales opportunities.
  • up-arrow 1 Increase demand for the Škoda Kodiaq in the UAE market and address excess inventory caused by slower sales.
  • fingerprint (1) 1  Strengthen the brand’s digital presence through highly targeted performance campaigns across Google and social media platforms. 

Challenges

  • Limited Škoda market penetration in the UAE compared with competitors, resulting in relatively low brand awareness.
  • Declining demand for new vehicles due to a market slowdown and changes in consumer purchasing behaviour.
  • A significant accumulation of Kodiaq inventory that required targeted campaigns to accelerate sales.
  • Limited emotional connection with the brand due to its previous reliance on traditional marketing methods with limited impact.

Solutions

  • Created high-quality digital advertising materials highlighting the technology, specifications, and key features of the Škoda Kodiaq to increase the appeal and effectiveness of the campaign content.
  • Planned and launched marketing campaigns across search engines and social media platforms to increase vehicle awareness and stimulate sales.
  • Targeted specific audience segments based on market research and customer insights to ensure the campaign reached the most relevant potential buyers.
  • Designed customized marketing assets highlighting the vehicle’s integrated technology to build credibility and strengthen the brand’s market positioning.

Scope of Work

 The scope of work included launching an integrated digital marketing campaign for Škoda in the UAE in collaboration with the Volkswagen Group, with the aim of increasing awareness of the Kodiaq and encouraging customers to test-drive and purchase the vehicle. 

  • Brand Strategy
  • Media Relations
  • Thought Leadership
  • Public Relations Services

النتائج

  • تعزيز الصورة الذهنية للعلامة التجارية في أبرز الأسواق العالمية المستهدفة.
  • تحقيق حضور إعلامي في أبرز منصات ومطبوعات قطاع الخدمات اللوجستية والنقل عبر عدة مناطق حول العالم.
  • رفع مستوى تفاعل أصحاب المصلحة من خلال رسائل موجهة ومشاركات فعالة في الفعاليات المتخصصة.
  • تعزيز الحضور الرقمي عبر توحيد الرسائل في مختلف المنصات الرقمية والإعلامية.
  • زيادة الثقة بالعلامة التجارية وتعزيز تذكرها لدى عملاء قطاع الأعمال (B2B) والعملاء الأفراد (B2C).

Our work in this project