Audi

When Audi and other members of the VW Group need to sell cars in the UAE, they turn to Nexa. To promote sales of the Q3, Q5 and Q7 ranges, Nexa launched a series of campaigns to raise awareness of the car, its features enticing those interested in the cars to book test drives, and therefore, creating sales opportunities.

Objectives

Lead generation targeting a range of UAE residents ready to purchase any of the following Audi vehicles: Q3, Q5 and Q7
Sales ready leads required. Test drive bookings classed as sales ready leads.

Challenges

Demand for new vehicles declined in 2018 with less people ready to purchase brand new cars in preference for used vehicles.
Client has never used digital-only campaigns previously but had noticed that traditional marketing was no longer creating the desired impact. Internal sales education was also required.

Solution

Integration of sales lead data to the Audi's prospect / sales CRM
Workshop to educate the sales team about digitally generated leads and management of these
Social media campaigns across search, YouTube, Snapchat, Facebook & Instagram
Aggressive campaigns including demand generating retargeting messaging

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