هذا هو السؤال الذي بات يطرحه الجميع مؤخرًا! إن التعاون بين البشر والذكاء الاصطناعي هو مفتاح...
Why MAZ NEXA should handle your lead generation activity
Over two decades of experience make us an industry-recognised agency sought after for lead generation strategy
For more than two decades, MAZ NEXA has provided world-class services to clients across industries, assisting a variety of local and international businesses in optimising their lead generation strategies. We possess the technical expertise, know-how and track record to show it, but our agency is not only equipped to offer the best services. We enjoy collaborations with Google Premier, Meta, LinkedIn, Snapchat, and TikTok thanks to our Partner status with these international organisations
Our global connectivity allows us to reach an international audience. Thanks to our industry standing and our approach to digital marketing, we create content that attracts, engages, and converts audiences into qualified sales leads for all of our clients. Through smart digital marketing campaigns, lead qualification tools, and sales lead qualification with intelligent prospect tracking, we focus on bringing a client's prospect as near to a closed deal as possible.
The MAZ NEXA team also believes that unifying your marketing and sales teams is an essential component for successful lead generation, and this is an integral part of our overall strategy. When sales and marketing are aligned, your company is well-prepared to nurture a lead throughout the buyer's journey with a greater possibility of closing a deal. Content creation, email marketing, social media marketing, advertising and retargeting, trials, and referrals are among the methods we employ to assist our clients in achieving this objective.
Implementing and managing CRM (Customer Relationship Management) systems for our clients is an integral part of our strategy. MAZ NEXA is a proud Diamond HubSpot Agency and one of the top two percent of HubSpot Partners worldwide. We employ HubSpot CRM technology to execute our lead generation strategy and grow businesses successfully. Using this technology, we are able to monitor the health and effectiveness of every facet of the client's lead-generation campaign. As a Diamond Partner, we pride ourselves on our HubSpot expertise and experience, thanks our team of specialists who hold multiple qualifications on the platform.
With MAZ NEXA’s capabilities in analysing and managing marketing and customer data, we are able to make swift, effective decisions that consistently guide campaigns in the right direction. Through our approach, your lead generation strategy will operate seamlessly. Allow us to assist you in reaching your audience, converting leads, and accelerating your growth.
Lead Generation Services in Riyadh
Google Pay Per Click Advertising Services
Making sure that your brand is visible when prospects are searching for your products or services is vital for lead generation.
As a Premier Google Partner, NEXA has both the experience and knowhow to drive high-quality and qualified traffic to your website
Social Media Advertising Campaigns
From Facebook, Instagram, LinkedIn and Twitter to more modern platforms such as TikTok & Snapchat, NEXA has official partnerships with every major platform to provide advertising and lead generation services for our clients
As a Diamond-tiered HubSpot Partner, NEXA implements and manages personalised email marketing campaigns that targets and attracts leads, encouraging them along the buyer journey.
From initial outreach through to nurturing, email is an effective lead generation tool if properly implemented.
Mobile Application Marketing
The success of a mobile application ultimately comes from having volumes of users downloading and using it.
We will identify your target audience, create interaction and drive downloads using key messaging and targeted campaigns to facilitate this.
Landing Page Development
Landing pages play an important role in the lead generation process, especially when a prospect needs deeper education and appreciation for your brand, product or services.
NEXA has designed thousands of landing pages and this experience allows us to create high-converting pages quickly and efficiently, supercharging campaign performance.
Our Lead Generation Process
Identifying your target audience
Who are your ideal customers? What are their pain points, needs, and preferences? We conduct research into your audience so that we can create targeted and personalised marketing messages that resonate with them. We then enhance brand awareness and target potential customers who are at the beginning of their buying journey.
Creating a lead magnet
We help you to create a personalised lead magnet: an irresistible offer that you provide in exchange for someone's contact information. This could be a free eBook, webinar, white paper, or any other valuable content that your target audience would be interested in. We’ll ensure that your lead magnet is relevant to your target audience and provides real value.
Building a landing page
Once we’ve developed the lead magnet, we get to work on a landing page to promote it. One that is designed specifically to convert visitors into leads. We’ll make sure this page is clear and compelling, features a strong call-to-action, and offers visitors a form to capture contact information.
Driving traffic to your landing page
We help you generate leads by driving traffic to your landing page through a variety of channels, such as social media, email marketing, paid advertising and content marketing. We focus on the channels that are most effective for reaching your target audience. We also create compelling content that helps customers evaluate their options, understand the value of the product or service and guides them towards making a purchase decision.
Optimising your landing page
To maximise these lead generation efforts, we optimise your landing page. This involves testing different elements of your landing page, such as your headline, copy, and call-to-action, to see what works best. We also make sure that your landing page is mobile-friendly and loads quickly.
Nurturing your leads
Once the contact information is captured, we nurture leads through your sales funnel. This involves sending them targeted and personalised emails, offering them additional resources, and providing them with value at every step of the process. The goal is to build trust and establish your organisation as an authority in your industry.
Following up with your leads
We follow up with leads in a timely manner. This could involve sending them a personalised email, making a phone call, or scheduling a meeting. We also track your leads' interactions with your marketing materials so that we can tailor these follow-up approaches accordingly.
Measuring and optimising results
Finally, we measure and optimise your lead generation results. This involves tracking your conversion rates, lead quality, and other key metrics. We also continuously test and refine your lead generation process to ensure that you are getting the best possible results.
Aljomaih and Shell Lubricating Oil Company
We worked with Aljomaih and Shell Lubricating Oil Company on a project related to their car care division. It was a big TV commercial for the Helix brand, which we produced with a 50+ team of directors and other professionals. This video was used as a brand activation in Saudi Arabia.
With MAZ NEXA, Nolte successfully improved its online brand awareness. Facing declining footfall in showrooms, exacerbated by the Covid-19 lockdowns, Nolte needed a brand-new full content strategy for digital marketing. MAZ NEXA helped them achieve this through integrated campaigns, implementing HubSpot and sales CRM for lead generation.
Abdul Latif Jameel Land
Abdul Latif Jameel operates across seven business sectors in over 30 countries and tasked MAZ NEXA with the creation of a new website for the Land and Real Estate division based in Saudi Arabia. Our approach was to showcase the company’s ongoing projects to attract potential investors to become leads.
Thanks to MAZ NEXA’s track record, Bed Quarter had been recommended our services and contacted us for assistance with their campaigns. The furniture company, boasting one of the largest showrooms in KSA, tasked us with managing social media, content creation, engagement, and revitalising their e-commerce opportunities and strategies. Our campaigns for Bed Quarter continue to be a massive success, producing measurable results.
Bed House is a sister company to Bed Quarter, selling household and sleeping products. Our work with Bed Quarter being a success, Bed House enlisted us to work on their own brand as well. Bed Quarter caters to a more luxury market than Bed House, so MAZ NEXA adjusted its marketing approach to suit the different target audience. We implemented a strategy that provided tracking and reporting on campaigns, allowing us to continuously adapt the Bed House marketing approach for their target audience.
The Matress Store
The Mattress Store is a leading provider of premium sleep, seating, and massage products in the UAE. To enhance their brand's online presence, they engaged MAZ NEXA to develop their website and oversee their social media and SEO/SEM marketing efforts. Our team's main objective was to create a website that offers a user-friendly interface, enables a hassle-free shopping experience, and effectively converts potential clients into customers.
A worldwide name, Bosch needed a digital strategy to break into the Middle East with tailored content that reached this audience while maintaining a global identity. MAZ NEXA assisted Bosch by creating a content pillar and global social media strategy to suit different regional needs while encouraging audience and business growth.
Since its establishment in the 1950s, Ajmal Perfumes has grown into a multi-million dollar corporate entity. They enlisted MAZ NEXA to develop a corporate and eCommerce website for their customers and potential partners. MAZ NEXA's approach involved conducting an industry-wide comparative analysis both locally and internationally to provide optimal UI/UX recommendations. We designed a corporate website that showcased the company's vision, history, products, and market reach to share with potential partners worldwide. For the eCommerce site, we implemented a system that combined both CRM and ERP, enabling Ajmal Perfumes to provide online shopping services to three countries in the GCC.
Invisalign, a brand of dental appliances, sought to extend its reach to the GCC region and enlisted the services of MAZ NEXA to devise a robust expansion campaign. Our approach focused on attracting dental and medical experts to become authorized Invisalign advisors, utilizing lead generation ads through social media and content creation techniques to achieve a noteworthy conversion rate.
OTA websites like Booking.com and Expedia have gained immense popularity, and as a result, hotels are now obligated to pay commissions on room bookings made through these channels. To encourage direct bookings and reduce the impact of these commissions, MAZ NEXA has developed and implemented a direct booking campaign for Hilton Worldwide. This campaign is designed to motivate customers to book their stay directly with the hotel, bypassing OTA channels and thus avoiding commissions.
CBRE shifted its marketing approach to a more modern one with the help of MAZ NEXA, after relying on building personal client relationships. By implementing HubSpot's CRM system and a digital marketing strategy that targeted investors, CBRE was able to optimize lead generation, visibility, and organic traffic.
After electing to take on its own marketing and sales, Berkeley enlisted the help of MAZ NEXA to develop a content and marketing strategy. MAZ NEXA assisted Berkeley with automated content delivery, website optimization for higher conversion rates, and an overall digital marketing strategy.
Ambassador International Academy
MAZ NEXA collaborated with Ambassador International Academy to generate leads and boost school registration. Since it was a new school without any pre-existing reputation, MAZ NEXA developed a user-friendly and informative website and concentrated on Search Engine Optimization (SEO) and Customer Relationship Management (CRM) to generate leads. This led to over 600 enrolments.