أفضل شركة تسويق الكتروني في السعودية | شركات تسويق الكتروني في الرياض

About the Project

Barceló Hotel Group is the hospitality division of the Barceló Group, operating more than 250 four- and five-star hotels with over 55,000 rooms across 22 countries worldwide.

Its brand portfolio consists of four main hotel brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts, and Allegro Hotels. The group is the third-largest hotel chain in Spain and ranks 35th globally.

Upon entering the UAE market, the group was seeking a marketing agency capable of managing both its digital and offline marketing activities across the region.

NEXA was selected as the official marketing partner for Barceló Hotel Group in the Gulf region, taking responsibility for digital marketing, events, creative design, social media strategies, and content creation. The partnership focused on establishing a strong brand presence in the market and supporting the generation of new business opportunities.

Objectives

Increase awareness of the Barceló brand across the Gulf region
Establish a strong digital presence that reflects the brand’s global identity
Generate new business opportunities through creative and engaging social media activities

Challenges

Entering a new market in the UAE required adapting the content to the culture and preferences of local audiences.
Managing multiple sub-brands under one group while maintaining consistency in visual identity, messaging, and tone of voice.
Integrating digital marketing efforts with traditional marketing activities in a cohesive and effective manner.

Solutions

Developed an integrated marketing strategy covering visual and written content in both Arabic and English.
Managed the social media accounts of several hotels in Dubai and Sharjah operating under the Barceló portfolio.
Produced a wide range of creative content, including photography, videos, animated GIFs, motion graphics, and graphic designs.
Implemented targeted digital campaigns to increase audience engagement and brand awareness.
Delivered monthly performance reports to monitor results and continuously optimize the marketing strategy.

Scope of Work

The scope of work included managing the digital presence of each hotel across Facebook and Instagram, with the creation and publication of 21 social media posts per month for every hotel. Customized visual content was produced on a monthly basis, including photography, videos, animated GIFs, motion graphics, and creative graphic designs that reflected the identity of each property and highlighted its services and guest experience.

Creative designs, photography, animated GIFs, and video content.
Social media photography sessions and promotional video production.
Email signature designs and email direct marketing campaigns.
Digital campaign management and monthly performance reporting.

النتائج

تعزيز الصورة الذهنية للعلامة التجارية في أبرز الأسواق العالمية المستهدفة.
تحقيق حضور إعلامي في أبرز منصات ومطبوعات قطاع الخدمات اللوجستية والنقل عبر عدة مناطق حول العالم.
رفع مستوى تفاعل أصحاب المصلحة من خلال رسائل موجهة ومشاركات فعالة في الفعاليات المتخصصة.
تعزيز الحضور الرقمي عبر توحيد الرسائل في مختلف المنصات الرقمية والإعلامية.
زيادة الثقة بالعلامة التجارية وتعزيز تذكرها لدى عملاء قطاع الأعمال (B2B) والعملاء الأفراد (B2C).

Barcelo