Founded in 1886, Bosch now operates in over 60 countries worldwide and is a leading global supplier of technology and services. Bosch is a leading IoT (Internet of Things) company and use their expertise in a variety of industries and advance technology to attempt to reach the objective of creating solutions for a connected life.
Objectives:
- Management and community management for the regional social media platforms for Bosch at a corporate and division level
- Adapt and create content from central teams that is relevant to the region across social media platforms
- Increase engagement and follower growth across core social media platforms
Challenges:
- Brand new and recently activated platforms with a lack of previous following, posting and engagement
- Maintaining a strong corporate identity and aligning effectively with other regions, while adapting content to be relevant to the Middle East
Solution:
- Content pillar and style development in order to create strong identity on social media platforms
- Global level reporting to agree on and understand best practices that can be applied to the Middle East
- Activations and campaigns that spoke to Bosch being at the forefront when it comes to the IoT
