The Mattress Store: User-friendly website and premium products

The Mattress Store is the leading specialty retailer of premium sleep, seating, and massage products across multiple locations in the UAE. As the sole distributor of La-Z Boy in the country, the store also offers other globally recognized brands such as Englander, Osim, Technogel, and Auping. The company has its own factories for manufacturing and distributing mattresses, a testament to its success and scope. Nexa was honored to be selected for website development, social media management, and SEO/SEM marketing for this esteemed client. Our objective was to provide a comprehensive digital growth solution by increasing online presence, creating an e-commerce store, and tracking the customer journey. The Nexa team was strategic in their approach, ensuring the website showcased each brand while prioritizing the user journey. The website was designed to make product selection and purchase effortless, attracting, delighting, engaging, and converting potential clients. Our performance, design, and social media teams worked in tandem to ensure cohesion and maximize KPI and ROI.


Seasonal campaign promotion for portfolio of GCC properties in 2018. Key objective was to generate website traffic at greater than average click-through rates for the industry . Campaigns were run on Facebook, Instagram, and various display and programmatic ad networks.


Target audience for each city had unique online behavior and preferences. Multiple campaigns were required to cater to each target audience. Demographic personalization was also implemented to further target each audience.


Creatives were localized to blend Hilton brand guidelines and promotions with the target audience's personality. The focus was on developing a message that resonated with the local audience while maintaining the Hilton brand identity. The creatives were designed to appeal to the target audience's preferences and interests, making them more likely to engage with the campaign.

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HEAD Office

Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia


Tel: ++966 58 194 1599


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