هذا هو السؤال الذي بات يطرحه الجميع مؤخرًا! إن التعاون بين البشر والذكاء الاصطناعي هو مفتاح...
Trane: Collaborating for a cooler tomorrow
Trane is a renowned HVAC manufacturing company with a history dating back to 1885. In 2013, Trane MEA established its Rental Services Division, leveraging its advanced technology and a fleet of modern equipment. NEXA was engaged to enhance Trane's digital presence in the region by designing a regional website with a focus on increasing customer acquisition and improving SEO rankings.
Seasonal campaign promotion for portfolio of GCC properties in 2018. Key objective was to generate website traffic at greater than average click-through rates for the industry . Campaigns were run on Facebook, Instagram, and various display and programmatic ad networks.
Target audience for each city had unique online behavior and preferences. Multiple campaigns were required to cater to each target audience. Demographic personalization was also implemented to further target each audience.
Creatives were localized to blend Hilton brand guidelines and promotions with the target audience's personality. The focus was on developing a message that resonated with the local audience while maintaining the Hilton brand identity. The creatives were designed to appeal to the target audience's preferences and interests, making them more likely to engage with the campaign.