Trane: Collaborating for a cooler tomorrow

Trane is a renowned HVAC manufacturing company with a history dating back to 1885. In 2013, Trane MEA established its Rental Services Division, leveraging its advanced technology and a fleet of modern equipment. NEXA was engaged to enhance Trane's digital presence in the region by designing a regional website with a focus on increasing customer acquisition and improving SEO rankings.

Objectives

Seasonal campaign promotion for portfolio of GCC properties in 2018. Key objective was to generate website traffic at greater than average click-through rates for the industry . Campaigns were run on Facebook, Instagram, and various display and programmatic ad networks.

Challenges

Target audience for each city had unique online behavior and preferences. Multiple campaigns were required to cater to each target audience. Demographic personalization was also implemented to further target each audience.

Solutions

Creatives were localized to blend Hilton brand guidelines and promotions with the target audience's personality. The focus was on developing a message that resonated with the local audience while maintaining the Hilton brand identity. The creatives were designed to appeal to the target audience's preferences and interests, making them more likely to engage with the campaign.

Speak to Us

3

Month Campaign

102,872

Clicks Generated to Website

$0.10

Cost per Click to Website

$800,000+

Revenue Generated from Direct Bookings
We'd Love to Speak to You

Our Office

HEAD Office

Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia

CONTACT DETAILS

Tel: +920031654

Email:support@maznexa.sa

Blog

لماذا لا يجب علينا أن نشعر بالقلق بشأن استبدال ...

هذا هو السؤال الذي بات يطرحه الجميع مؤخرًا! إن التعاون بين البشر والذكاء الاصطناعي هو مفتاح...

كيف يجب على الشركات الاستعداد للتطورات في عالم ...

تتطور الأعمال بسرعة، فأصحت التقنيات جديدة مثل الذكاء الاصطناعي (AI) والويب 3 والميتافيرس والواقع...

أشهر تريندات التسويق عبر البريد الإلكتروني لعام ...

لقد كان التسويق عبر البريد الإلكتروني أداة هامة في مجال التسويق لسنوات طويلة، وما زال يتطور...