920031654 Speak to us

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920031654 Speak to us

Speak to us
+920031654

Trane: Collaborating for a cooler tomorrow

Trane is a renowned HVAC manufacturing company with a history dating back to 1885. In 2013, Trane MEA established its Rental Services Division, leveraging its advanced technology and a fleet of modern equipment. NEXA was engaged to enhance Trane's digital presence in the region by designing a regional website with a focus on increasing customer acquisition and improving SEO rankings.

Objectives

Seasonal campaign promotion for portfolio of GCC properties in 2018. Key objective was to generate website traffic at greater than average click-through rates for the industry . Campaigns were run on Facebook, Instagram, and various display and programmatic ad networks.

Challenges

Target audience for each city had unique online behavior and preferences. Multiple campaigns were required to cater to each target audience. Demographic personalization was also implemented to further target each audience.

Solutions

Creatives were localized to blend Hilton brand guidelines and promotions with the target audience's personality. The focus was on developing a message that resonated with the local audience while maintaining the Hilton brand identity. The creatives were designed to appeal to the target audience's preferences and interests, making them more likely to engage with the campaign.

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3

Month Campaign

102,872

Clicks Generated to Website

$0.10

Cost per Click to Website

$800,000+

Revenue Generated from Direct Bookings

We have extensive experience in the following industries

Professional Skills Development Employee onboarding Customer Service Training Technical Skills Training Communications Skills Banking and Finance Product Knowledge Holding Companies Compliance Cyber Security Soft Skills Sales Training Health & Safety Luxury Brands Retail Transportation Telecommunication
We'd Love to Speak to You

Our Office

HEAD Office

Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia

CONTACT DETAILS

Tel: ++966 58 194 1599

Email:support@maznexa.sa

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