هذا هو السؤال الذي بات يطرحه الجميع مؤخرًا! إن التعاون بين البشر والذكاء الاصطناعي هو مفتاح...
Successful digital marketing results are not made by luck
Strategy is the driving force behind great campaigns and successful conversions
In today’s digital world, businesses have access to numerous platforms and tools, all of which require time and money to implement and manage. To avoid wasting resources, it is essential to determine which of these options is best suited to your business’s particular goals. A powerful digital marketing strategy accounts for this and ensures that your business optimises the tools and methods it requires.
For over two decades, the MAZ NEXA team has collaborated with clients to develop customised, measurable strategies for their businesses. Through enriching, all-encompassing sessions and workshops, we explore all areas of your business and target the opportunities that best align with your growth objectives.
MAZ NEXA designs strategies for every organisation, from startups to established businesses. Through a consultative approach, we deliver a results-driven strategy tailored to your specific sales and marketing goals. We focus on messaging, content, social media, lead generation, data capture, lead nurturing, and CRM implementation. We execute a steady implementation process in five distinct areas, including the initial immersion and workshop phase, followed by auditing and analysis of the industry and competitors.
Equipped with this comprehensive collection of information and data, we create the specific strategy your business needs, the perfect implementation plan to get you there, and, lastly, set up the appropriate channels for quality KPIs, reports, and evaluations. With MAZ NEXA, your business can elevate and succeed in its unique goals and objectives.
Digital Strategy Process
Discover Phase: Research and Workshops
We conduct independent research and work closely with key stakeholders to lay the foundation for your strategy.
We perform competitor audits, analyse industry and historical data, and benchmark your owned assets to identify opportunities.
Full strategy and plan creation
We develop a complete digital strategy that encompasses marketing, sales and services.
We set KPIs and provide reporting before executing the approved strategy to ensure its success.
Aljomaih and Shell Lubricating Oil Company
We worked with Aljomaih and Shell Lubricating Oil Company on a project related to their car care division. It was a big TV commercial for the Helix brand, which we produced with a 50+ team of directors and other professionals. This video was used as a brand activation in Saudi Arabia.
With MAZ NEXA, Nolte successfully improved its online brand awareness. Facing declining footfall in showrooms, exacerbated by the Covid-19 lockdowns, Nolte needed a brand-new full content strategy for digital marketing. MAZ NEXA helped them achieve this through integrated campaigns, implementing HubSpot and sales CRM for lead generation.
Abdul Latif Jameel Land
Abdul Latif Jameel operates across seven business sectors in over 30 countries and tasked MAZ NEXA with the creation of a new website for the Land and Real Estate division based in Saudi Arabia. Our approach was to showcase the company’s ongoing projects to attract potential investors to become leads.
Thanks to MAZ NEXA’s track record, Bed Quarter had been recommended our services and contacted us for assistance with their campaigns. The furniture company, boasting one of the largest showrooms in KSA, tasked us with managing social media, content creation, engagement, and revitalising their e-commerce opportunities and strategies. Our campaigns for Bed Quarter continue to be a massive success, producing measurable results.
Bed House is a sister company to Bed Quarter, selling household and sleeping products. Our work with Bed Quarter being a success, Bed House enlisted us to work on their own brand as well. Bed Quarter caters to a more luxury market than Bed House, so MAZ NEXA adjusted its marketing approach to suit the different target audience. We implemented a strategy that provided tracking and reporting on campaigns, allowing us to continuously adapt the Bed House marketing approach for their target audience.
The Matress Store
The Mattress Store is a leading provider of premium sleep, seating, and massage products in the UAE. To enhance their brand's online presence, they engaged MAZ NEXA to develop their website and oversee their social media and SEO/SEM marketing efforts. Our team's main objective was to create a website that offers a user-friendly interface, enables a hassle-free shopping experience, and effectively converts potential clients into customers.
A worldwide name, Bosch needed a digital strategy to break into the Middle East with tailored content that reached this audience while maintaining a global identity. MAZ NEXA assisted Bosch by creating a content pillar and global social media strategy to suit different regional needs while encouraging audience and business growth.
Since its establishment in the 1950s, Ajmal Perfumes has grown into a multi-million dollar corporate entity. They enlisted MAZ NEXA to develop a corporate and eCommerce website for their customers and potential partners. MAZ NEXA's approach involved conducting an industry-wide comparative analysis both locally and internationally to provide optimal UI/UX recommendations. We designed a corporate website that showcased the company's vision, history, products, and market reach to share with potential partners worldwide. For the eCommerce site, we implemented a system that combined both CRM and ERP, enabling Ajmal Perfumes to provide online shopping services to three countries in the GCC.
Invisalign, a brand of dental appliances, sought to extend its reach to the GCC region and enlisted the services of MAZ NEXA to devise a robust expansion campaign. Our approach focused on attracting dental and medical experts to become authorized Invisalign advisors, utilizing lead generation ads through social media and content creation techniques to achieve a noteworthy conversion rate.
OTA websites like Booking.com and Expedia have gained immense popularity, and as a result, hotels are now obligated to pay commissions on room bookings made through these channels. To encourage direct bookings and reduce the impact of these commissions, MAZ NEXA has developed and implemented a direct booking campaign for Hilton Worldwide. This campaign is designed to motivate customers to book their stay directly with the hotel, bypassing OTA channels and thus avoiding commissions.
CBRE shifted its marketing approach to a more modern one with the help of MAZ NEXA, after relying on building personal client relationships. By implementing HubSpot's CRM system and a digital marketing strategy that targeted investors, CBRE was able to optimize lead generation, visibility, and organic traffic.
After electing to take on its own marketing and sales, Berkeley enlisted the help of MAZ NEXA to develop a content and marketing strategy. MAZ NEXA assisted Berkeley with automated content delivery, website optimization for higher conversion rates, and an overall digital marketing strategy.
Ambassador International Academy
MAZ NEXA collaborated with Ambassador International Academy to generate leads and boost school registration. Since it was a new school without any pre-existing reputation, MAZ NEXA developed a user-friendly and informative website and concentrated on Search Engine Optimization (SEO) and Customer Relationship Management (CRM) to generate leads. This led to over 600 enrolments.