Invisalign: Lead Generation for Business Growth

In 2018, Invisalign, a wire-free solution for teeth alignment, engaged NEXA to develop a growth-oriented campaign to expand its business in the GCC region. NEXA's approach involved creating a B2B strategy aimed at attracting dental and medical professionals to become certified Invisalign consultants or specialists. To achieve this goal, the campaign utilized social media and search campaigns to establish B2B landing pages in English and Arabic, and invited professionals to a complimentary seminar, where Invisalign's team presented the benefits of certification. The main objective was to generate qualified B2B leads and maintain a consistent messaging strategy through social media community management and content creation.


Generate qualified leads


"Difficulty in generating leads for monthly events organised for the online certification program in the GCC region. Limited budget."


"Implementing ads to generate leads. Conducting A/B tests on audiences using demographic, interest-based, and Lookalike targeting. Conducting A/B tests on campaigns to improve performance and optimize results."

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Total leads to date

4 year

engagement to date


certification fee per dentist


million per year Potential Revenue from certification


million Potential industry revenue based on 2 treatments within the first year of certification


minnium treatment cost
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Our Office

HEAD Office

Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia


Tel: ++966 58 194 1599


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