Invisalign

In 2018, Invisalign, a wire-free solution for teeth alignment, engaged NEXA to develop a growth-oriented campaign to expand its business in the GCC region. NEXA's approach involved creating a B2B strategy aimed at attracting dental and medical professionals to become certified Invisalign consultants or specialists. To achieve this goal, the campaign utilized social media and search campaigns to establish B2B landing pages in English and Arabic, and invited professionals to a complimentary seminar, where Invisalign's team presented the benefits of certification. The main objective was to generate qualified B2B leads and maintain a consistent messaging strategy through social media community management and content creation.